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Resources

• Average selling price
• Average wholesale cost
• Average margin earned by retailers
• Average $ sales per store
• Average unit sales per store

• Average inventory level (in units)
• Distribution penetration
• Market share percentage based on sales revenues
• Market share percentage based on units sold

Apparel

• Bottoms/Completes

- Board Shorts

- Shorts

- Denim

- Pants

- Dresses

- Skirts

- Swimwear

• Shirts

- S/S T-Shirts

- L/S T-Shirts

- Woven Tops

- Polo Shirts

- Tanks/Sleeveless

- Other Shirts

• Other Tops

- Fleece Tops

- Jackets

- Sweaters

Wetsuits

• Standard Wetsuits

- Full Wetsuits

- Spring Wetsuits

- Long Sleeve/Short Leg

- Short Sleeve/Long Leg

- Wetsuit Jackets

- Short John Wetsuits

• Wetsuit Accessories

- Wetsuit Booties

- Wetsuit Gloves

- Wetsuit Hoods

- Wetsuit Vests

- Neoprene Trunks

• Rash Guards

Footwear

• Shoes

• Sandals

• Other Footwear

Accessories

• Sunglasses

• Watches

• Bags

- Backpacks

- Duffel Bags

- Hand Bags/Purses

- Shoulder Bags

- Tote Bags

- Other Bags

• Hats

- Baseball Caps

- Beanies

- Other Hats

• Belts/Buckles

• Wallets

• Socks

• Jewelry

Hardgoods

• Skate Hardgoods

- Short Decks

- Short Completes

- Long Decks

- Long Completes

- Trucks

- Wheels

- Bearings

- Grip Tape

- Mountain Boards

• Surf Hardgoods

- Short Boards (<9')

- Long Boards (9'+)

- Other Boards

- Soft-Top Boards

- Surfboard Cases/Bags

- Surfboard Fins

- Surfboard Leashes

- Traction Pads

• Bodyboard Hardgoods

- Bodyboards

- Bodyboard Cases/Bags

- Bodyboard Leashes

- Bodyboarding Fins

• Wakeboard Hardgoods

- Wakeboards

- Wakeboard Bindings

- Wakeboard Completes

- Wakeboard Cases/Bags

- Wake Surfboards

- Wakeskates

- Wakeboard Fins

- Wakeboard Vests

• Skimboard Hardgoods

- Skimboards

- Skimboard Cases/Bags

• Protective Gear

- Helmets

- Knee Pads

- Elbow Pads

- Gloves

- Wrist Guards